Wednesday, December 04, 2002

My favorite commercial right now is the one for the VW Bug Convertable. Ok, I don't endorse the Bug Convertable or VW (they used Jewish slave labor during WWII), but I think it's a great commercial. It's basically schenes of this guy's monotonous life: waking up, eating breakfast, going to the office, looking at the womyn across the street longingly, but knowing he can never reach her, constantly doing the same tasks for the God of Capitalism. When I first saw it I was thinking, so commercials are critiquing the monotony of commercialism, interesting. So I'm on this high because it's been revealed to me that cynicism is the new 'hip' until the end where the guy is on a bridge over the road between office buildings. He looks down and aparently sees the product they're selling. They're trying to say that there is a consumption solution to life's problems, but it really doesn't go with the commercial at all. I like the comercial because it's good art and it doesn't really even make me want to buy what they're selling. Plus there's a wonderful song in it. It sounds a lot like the Beatles. Commercials have had good songs lately. Other commercials with good songs:
Both the low rise jeans ones, but especially the one with the French dictionary
The VW one with Pink Moon by Nick Drake (duh, Nick Drake is amazing)
The Nike (Nike is evil - sweatshops) one with the cool piano music - I'm not sure if that's the same one as the one where all that stuff is about to happen but never does so it leaves you feeling all unresolved at the end, but that one's good too

The moral of this story is... there's art in everything, just ignore the corporate crap.

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